Advertising Standards and Ethics

Cover - Advertising Standards and Ethics
  • Advertising Standards and Ethics
  • Volume 394
  • Editor: Justin Healey
  • Print book ISBN: 978 1 922084 88 0
  • E-book ISBN: 978 1 922084 89 7
  • Year: 2015
  • E-book: $26.00

Advertising in its various forms has a powerful impact on Australian society. It not only influences the public’s consumer preferences; it also helps shape society’s values. Advertising is self-regulated in Australia, however the industry is subject to a range of media codes and standards. What are these standards, and who do consumers complain to if they encounter inappropriate or unethical marketing practices on television, radio or in the growing digital media space? This book explores a range of ethical issues in advertising, such as false and misleading claims. The book also focuses on children’s exposure to sports sponsorship, sexualised images, and the marketing of junk food, alcohol and gambling. What happens when advertisers’ claims and products don’t always align with prevailing community values and attitudes?

Chapter 1: Advertising standards

Chapter 2: Marketing to children and young people

Worksheets and activities; Fast facts; Glossary; Web links; Index